Global
中国
法国
德国
日本
英国Brand Asset Management
Business Goals
Easily access past campaigns that present approved and ready-to-use brand elements
Ensure the distribution of the latest, and appropriately branded, materials out to your global supply chain
Increase collaboration and control over your valuable corporate identity, advertising campaigns and field marketing materials
Accelerate the approval process, and get materials out in the market faster by collaborating in real time
Open Text's solution for Brand Asset Management allows Marketing, Creative Services, Advertising, Promotions and anyone else who touches the brand content to access and collaborate around a central database of pre-approved digital brand assets (logos, tag-lines, images, brand guidelines) to ensure ongoing brand integrity.
Open Text Metadata Management delivers this functionality with the following components:
Software:
Digital Asset Management
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
Key Performance Indicators
Save time and money
Strengthen and support your brand in the market
Support global partners, distributors and sales force
