Cross-Selling

Many automotive organizations leverage the customer interaction that takes place during servicing inquiries to inform customers about new product and service offerings.Enterprise Content Management (ECM) solutions from Open Text enable you to deliver the product information to the service representative in a timely manner within the context of the customer interaction.

  • Customer folder provides access to data and documents across an entire transaction and can also include information about related offers

  • Knowledge Center and Community of Practice provides a collaborative channel for disseminating product information

  • eLearning solutions enable you to deliver just-in-time, rich-media training to services representatives to launch new products and campaigns

Open Text solutions for Cross-Selling deliver this functionality with the following components:

Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.

 
 

Meet your Business Goals

GOAL: Better customer service
KPI: Improved customer satisfaction ratings

GOAL: Greater customer knowledge of products and services
KPI: Increase in revenue

 

 

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