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英国Open Text Solutions for Media: Business Benefits
Media and entertainment companies that employ a digital asset management strategy can significantly save time and money - resulting in improved Return on Investment (ROI) and productivity. That's because Artesia Digital Asset Management (DAM) allows users to search, locate, access and reuse their valuable digital content.
With Artesia DAM, you can benefit from:
Production Asset Management: greater content reuse and collaboration
Brand Asset Management: unprecedented control over and reuse of the digital media elements used in marketing campaigns to ensure brand integrity
Distribution Asset Management: getting the right digital materials into the market faster at a much lower cost
Resources
In order to succeed, companies need to know how to use the information that exists within and around their organizations to deliver better productivity and achieve competitive advantage.
The key questions to be asked are: How do they assess the return on investment (ROI)? How do they incorporate compliance and corporate governance into their daily business operations?
