Customer Relationship Management (CRM) systems offer greater visibility into an organization's sales pipelines and customer accounts for service, but do not manage and create other information that today’s automotive organizations need. The enormous volume of information – product demo scripts, proposals and quotations, responses to requests for proposals (RFPs), contracts, territory plans, account and sales meeting information – is overwhelming.
Enterprise Content Management (ECM) technology addresses all this unstructured content in a way that streamlines CRM, reducing the effort required to create sales documents, speed contract negotiations and legal reviews, and share information with customers, prospects and channel partners in a timely, effective manner. With ECM solutions, service centers gain robust search capabilities and easy access to technical information, product documentation and engineering changes.
ECM solutions from Open Text for Customer Relationship Management deliver this functionality with the following components:
Software: Document Management, Extensions for SAP Solutions, Extensions for Siebel, Open Text BPM Server
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, Consulting Services, Training and Support tailored to meet your requirements.
GOAL: Optimize customer interactions
KPI: Decrease number of customer complaints and returns